Before you can create a website, you need to know why you’re building it. In this lesson, we’ll get clear on your website’s purpose and how it fits into your overall business strategy.

Your website needs to work toward a clear set of goals. Let’s break down the business objectives that will drive your website strategy.

Your website is an extension of your brand. Let’s make sure your brand identity is clear, consistent, and magnetic to your ideal clients.

If you don’t know who you’re speaking to, your website won’t attract the right people. Let’s uncover who your ideal client really is.

Your content guides your visitors toward working with you. Let’s map out what belongs on your website.

A website that’s confusing won’t convert. Let’s ensure visitors find what they need—fast.

A strategic layout guides visitors where you want them to go. Let’s structure your website for conversions.

Not all website platforms are created equal. Let’s pick the one that fits your business.

Strong visuals make your brand stand out. Let’s ensure your site looks polished and professional.